Ajay Devgn’s Singham, Salman Khan’s Bodyguard and now, Shah Rukh Khan’s Don 2 – what do these cinema have in common?
All of them struck bullion during a box bureau in 2011, creation Reliance Entertainment a usually studio to have 3 uninterrupted films that have crossed a Rs 100-crore net collections figure within 6 months.
The film corporation’s ability to brand films with artistic and business potential, and leverage these projects on a strength of a pan-India placement and marketing, has combined a new benchmark in Hindi films.
Commenting on this milestone, Reliance Entertainment CEO Sanjeev Lamba says, “We are intensely gratified with a approach Singham, Bodyguard and Don 2 have been perceived by a audience. With any of these films channel a Rs 100-crore mark, and Double Dhamaal achieving super success in 2011, we couldn’t have asked for more. The right choice of films joined with good star power, gifted directors, idealist producers and a good bid by a group done this possible.”
Ajay Devgn says, “Singham’s energy packaged calm resonated strongly with a assembly and overwhelmed a chord. I’m blissful a film was interesting and done a outrageous impact during both singular shade theatres and multiplexes, creation it a longest using film in cinemas opposite a country.”
Bodyguard expelled in Aug 2011 and clocked a fastest ever 100 crore net collection within 7 days, pulling Salman to a No 1 position. Says Khan, “I’m blissful Bodyguard entertained a assembly opposite opposite sections of a multitude and did such good numbers during a box office. While a success of a film does gives me a high, zero supersedes a adore and indebtedness from your fans and audience, but whom this wouldn’t have been possible.”
The successful recover of Don 2 recently set new benchmarks during a domestic box bureau and also overseas. 2011 began on a good note and finished on an even improved one for a studio and a industry. Shah Rukh Khan says, “Farhan Akhtar’s prophesy of Don, a on shade slicing corner execution of a movement sequences, a sleekness and storytelling character all took a film to a new level. The cunning of a dialogues and Don’s opinion has generated a cult following and determined Don 2 as a super successful franchise.” In a story of Hindi films, usually 9 films have managed to find a place in a Rs 100 crore club, and Reliance is a usually studio that has 4 films, including Aamir Khan’s 3 Idiots, that did over Rs 200 crores in 2009-10 and is still a series one film of all time.
On their line-up for 2012 is a Aamir Khan starrer Talaash, that releases on Jun 1.
